Located on Sukhumvit highway road in the vicinity of Chonburi’s Eastern Seaboard, ‘Srithai Super Outlet’, the first factory outlet of Srithai Superware, the biggest plastic products manufacturer in the world, is a complete transformation from a run-down depot into a new 4,000-sqm outlet store. It offers all ranges of plastic & melamine products including kitchenware, indoor & outdoor furniture and other related products under one roof.
Looking from the main road, the existing 20-year-old depot was once a subdue structure, making no dialogue with the surrounding context and the approaching highway. Due to its strategic location in terms of logistics and urban development in the eastern region, it was unmistakably chosen to be the first own outlet store of Srithai Superware. As a consequence of the selection, the challenges promptly arise; how to turn an ordinary pitch-roof warehouse into an extraordinary attraction amongst target customers and wider public in the region. It also needs to accommodate programmes including an open-plan retail space, display spaces, an adjacent warehouse, a customer service counter, kids club, rental spaces for shops, service areas and an exhibition space of “Srithai Story”.by